Promo video for Poste Italiane, a story based on entertaining storytelling that, through 2D animation and motion graphics, demonstrates the features of the Poste Delivery Now service.
Client:
Poste Italiane/MLK Deliveries
Executive Creative Director:
Riccardo Galimberti
Storyboard:
Rachele Santini
Design:
Rachele Santini
Character Design:
Rachele Santini
Animations:
Fabrizio Paludetto, Rachele Santini, Chiara Loiacono
Compositing:
Rachele Santini
Poste Italiane developed a tool called Poste Delivery Now, designed to integrate a wide range of delivery management, tracking and monitoring features into e-commerce platforms.
The goal was to create a film showcasing these features to potential customers, particularly e-commerce managers across a variety of industries.
The idea was to build a narrative thread running throughout the film, using the story of its characters to introduce and demonstrate the key features of Poste Delivery Now.
Given the project’s objectives, the challenge was to communicate information through entertainment.
Using storytelling to present the service offered several advantages: setting the film apart from competitors’ content, which often focuses mainly on features and functionality; keeping viewers engaged by drawing them into the story; and creating a lasting impression by connecting the characters with the service’s key benefits.
We therefore developed the story of Franco, a young professional who has forgotten to buy a gift for his girlfriend Alessia on their anniversary. With time running out, he has to find a solution — and Poste Delivery Now comes to the rescue.
The target audience is always a key starting point when defining the visual language of a communication project, and this project was no exception.
The script’s narrative approach and the directing, built around storytelling, called for a visual style that was elegant and contemporary, while remaining clear and easy to follow.
