Iper La Grande I is one of Italy’s leading supermarket chains, they entrusted us with the creation of the identity for its digital section. We created numerous and diverse pieces of content for the brand, including storytelling, illustrations, 2D character animation, and motion graphics.
Client:
Iper La Grande i
Executive Creative Director:
Riccardo Galimberti
Executive Producer:
Pietro Polentes
Art Director:
Rachele Santini
Storyboard:
Rachele Santini, Alessandro Rizzato, Carmine Longobucco, Ilaria Eguia
Character Design:
Rachele Santini
Animations:
Rachele Santini, Ilaria Eguia, Alessandro Rizzato, Carmine Longobucco, Matilde Tiraboschi, Elisa Pellicone
Background:
Rachele Santini, Alessandro Rizzato, Carmine Longobucco, Ilaria Eguia
Compositing:
Rachele Santini, Alessandro Rizzato, Carmine Longobucco
Illustrations: Alessandro Rizzato
The brand initially came to us to create an animated video explaining and promoting the features of its app. The video was well received and performed so well that Iper decided to expand the collaboration, extending the visual identity we had created to all of the brand’s digital communications.
This led to an ever-growing range of content, from commercials and web promos to key visuals and illustrations, all connected by a shared visual identity and a consistent creative language.
A sort of “Iper Cinematic Universe”.
Each piece of content in the project was conceived differently, reflecting the specific nature of each deliverable. The idea was to create a cast of characters capable of telling different stories and conveying specific messages, adapting to each need — whether through static illustrations or 2D animated films.
The Iper world we developed had to speak to an incredibly diverse audience, in every sense.
This had a major influence on the development of the design: it needed to be accessible to everyone, while remaining distinctive and refined. It couldn’t be overly simplified; it had to serve the narrative needs of each story while also remaining practical and agile enough to be replicated throughout production.
Throughout the production of the project’s many different pieces of content, several members of the team contributed to the creation of characters and backgrounds.
The visual style was established at the beginning of the project and, over time, remained true to the original concept despite passing through many different hands.
