Iconic, elegant, precious.
A truly iconic brand with a digital identity defined by a “marvellous” graphic imagery.
Client:
Marvis
Agency:
LePub
Executive Producer:
Riccardo Galimberti, Pietro Polentes
Director:
Rachele Santini, Pietro Polentes
Visual Supervisor:
Rachele Santini
Illustrations:
Rachele Santini, Ilaria Eguia, Alessandro Rizzato, Carmine Longobucco, Matilde Tiraboschi, Elisa Pellicone, Jasmine Hilali, Lara Liperi
Animations:
Rachele Santini, Ilaria Eguia, Alessandro Rizzato, Carmine Longobucco, Matilde Tiraboschi, Elisa Pellicone, Jasmine Hilali, Lara Liperi
3D artist:
Elisa Pellicone
The goal was to create a social media content plan featuring several recurring content pillars, each with its own distinct visual identity while sharing a common look and feel.
Month after month, each content pillar would highlight different aspects of the brand, the unique characteristics of its products, and the various Marvis flavors.
Starting from the established concepts behind each format, we shaped the direction of every piece, creating storyboards that balanced production efficiency with the clarity and strength of each narrative.
Bringing together multiple visual identities within a single editorial ecosystem represented a significant creative challenge. Each category was developed through its own distinctive language, while maintaining a shared visual thread across the entire project.
The production schedule was carefully planned down to the smallest detail, with an almost daily exchange between our team and the agency.
Each visual language required specific considerations, multiple feedback rounds and several iterations to achieve the right balance between creative vision and execution.
The timeline included dedicated review sessions with scheduled moments to present updates and proposals, managing 4 to 5 different formats every month.
Each month, we developed the content that would be released across the brand’s channels in the following one.
Each content format required different techniques and dedicated production pipelines.
Some pieces, such as Marvis Palette, were entirely based on photography. In these cases, the main challenge was creating, sourcing and generating the photographic assets, then bringing them to life in Adobe After Effects with a stop-motion inspired feel.
Other videos, like Make it Marvelous were entirely developed through digital 2D character animation in Toon Boom Harmony, while others, like Marvis Marvellous Peephole combined 3D elements created in Blender with 2D illustrations.
The stylistic variety of this project was extensive, making the production process particularly complex. However, our greatest strength lies precisely in our ability to move beyond a single visual style, mastering different techniques and combining them when needed — as we did throughout this project.
This project challenged us at times. The scale of the production, the tight deadlines and the variety of visual languages to manage required great commitment, organization and flexibility. Despite the complexity, every deliverable was completed on time, meeting the project’s requirements and expectations.
Throughout the production, we continuously refined our technical and communication approach, adapting our workflow to make the collaboration with both the agency and the client more effective.
This ability to evolve along the way was essential to successfully navigate the challenges and bring the project to completion.
