Jam

Digital Promo Video

Promo video that mixes infographics, motion, modern design, and 2D character animation to tell and promote Jam and its features.

Client:
Jam

Agency:
Caffeina

Executive Producer:
Pietro Polentes

Director:
Riccardo Galimberti

Art Director:
Andrea Guzzetti, Leonardo Valeri

Account:
Oscar Carcas Regnaud, Eleonora Reggiani, Viviana Ingrassia

Illustrations:
Emans

Animations:
Rachele Santini, Chiara Loiacono

Compositing:
Fabrizio Paludetto

.01
Brief.

The visual world of JAM was developed by the creative agency Caffeina, who came to us to bring this universe to life through a motion and animation film.
The film needed to be fast-paced, impactful and highly dynamic, while still communicating clear messages through animated typography.

.02
Concept & Script.

We built the entire film around rhythm, giving priority to the messages and the words themselves, and then using character animation to reinforce each concept, bringing colour, energy and personality to the film.

.03
Storyboard & Design.

.04
Timing.

.05
Production.

.06
Delivery.

The video was used across several advertising campaigns, both on LinkedIn and other digital platforms, as well as being screened at conventions and live events.

Jam

Digital Promo Video

.01 Brief.

.02 Concept & Script.

.03 Storyboard & Design.

.04 Timing.

.05 Production.