Promo video that mixes infographics, motion, modern design, and 2D character animation to tell and promote Jam and its features.
Client:
Jam
Agency:
Caffeina
Executive Producer:
Pietro Polentes
Director:
Riccardo Galimberti
Art Director:
Andrea Guzzetti, Leonardo Valeri
Account:
Oscar Carcas Regnaud, Eleonora Reggiani, Viviana Ingrassia
Illustrations:
Emans
Animations:
Rachele Santini, Chiara Loiacono
Compositing:
Fabrizio Paludetto
The visual world of JAM was developed by the creative agency Caffeina, who came to us to bring this universe to life through a motion and animation film.
The film needed to be fast-paced, impactful and highly dynamic, while still communicating clear messages through animated typography.
The video was used across several advertising campaigns, both on LinkedIn and other digital platforms, as well as being screened at conventions and live events.
