2D character animation that promotes French language courses thanks to storytelling, design and motion graphics.
Client:
Institut Francais
Executive Creative Director:
Pietro Polentes
Executive Producer:
Riccardo Galimberti
Art Director:
Rachele Santini
Design:
Rachele Santini
Animations:
Chiara Loiacono, Fabrizio Paludetto, Rachele Santini
Compositing:
Fabrizio Paludetto
Institut Français asked us to create a fast-paced, direct web promo highlighting the benefits and key features of the courses offered by the brand.
The challenge was to spark curiosity through a fresh, energetic visual language that would get straight to the heart of the brand’s approach.
To capture the audience’s attention from the very first moment, we developed a dynamic concept built around a fast-paced, immediate film.
2D character animation felt like the perfect way to bring the courses to life: a playful and engaging visual language that allowed us to illustrate their key features while entertaining and connecting with the audience.
The film never cuts, flowing seamlessly from one scene to the next through a series of directing devices such as wipes and transitions.
The design is simple and essential, built around an extremely restrained colour palette: white, red and blue — the colours of the French flag.
Beyond giving the film a distinctive visual identity and helping it stand out across social media, this choice reinforces the context of the project and the French world in which the film exists.
The film was created and used across digital advertising and promotional campaigns, including social media and web, YouTube pre-rolls and sponsored content on Instagram.
