Motion design video explaining Dainese’s Life Impacto, an initiative that aims to recover used helmets through a process of separation and reuse of materials.
Client:
Dainese
Executive Creative Director:
Pietro Polentes
Executive Producer:
Riccardo Galimberti
Visual Supervisor:
Rachele Santini
Storyboard and Design:
Matilde Tiraboschi
Animation:
Matilde Tiraboschi
Compositing:
Matilde Tiraboschi
Together with the University of Bologna and Re-Sport Srl, Dainese developed a project aimed at recovering used helmets through a process of material separation and reuse.
The goal was to tell the story of the initiative and encourage participation through the brand’s social media and official communication channels, reaching as many people as possible.
The concept of the film follows a simple and linear structure: introduce the problem, or the initial situation, present the solution, and then explain how the initiative works and why it matters.
Given the broad and diverse target audience, the visual and narrative language needed to be accessible, direct and easy to understand.
