In the entrance room of the Chocolate Museum of the Dolomites by Ciocomiti, this video told the story of how the “food of the Gods” was born and how chocolate became a timeless legend.
Client:
Ciocomiti
Agency:
Matteo Maresi
Executive Creative Director:
Riccardo Galimberti
Executive Producer:
Pietro Polentes
Visual Supervisor:
Rachele Santini
Storyboard:
Alessandro Rizzato
Design:
Alessandro Rizzato
Background Colorist:
Matilde Tiraboschi, Elisa Pellicone, Jasmine Hilali, Lara Liperi
Animations:
Alessandro Rizzato
Compositing:
Alessandro Rizzato
3D artist:
Elisa Pellicone
Voice Talent:
Paolo Balestri
The client’s brief was to welcome the museum’s visitors with an opening video that recounted key moments in the history of chocolate.
The video had to be epic, with a legendary feel, and aimed at children and young adults in late elementary and middle school.
The story had to have the feel of legend.
To meet Cicocomiti’s requests, we created a single-shot journey through the history of chocolate.
The shots are solemn, and the points of view always favor the adventurous tone of the story, especially in the opening section.
The character and setting design was carefully crafted to appeal to both older children, thanks to a language inspired by comics and graphic novels, and younger ones, taking advantage of the aspirational nature and simplicity of the forms.
The characters are clearly defined and recognizable, both in their shapes and their color palettes.
Across the various eras, the features are stylized but recognizable.
Since we’re talking about chocolate in a museum dedicated to this divine food, the entire video was designed with the colors of chocolate and cocoa in mind.
Where black would have been, we find the dark brown, typical of dark chocolate, while in the lighter shades, we find the classic color of white chocolate.
The video was created using the following programs: Adobe Photoshop for backgrounds and assets, Harmony Toon Boom for character animation, Blender for the 3D portion of the gallery, and Adobe After Effects for compositing and 2D animations.
This project is one of those occasions where our client trusts us and gives us carte blanche.
Having the opportunity to develop the project from A to Z is our preferred scenario. We were able to write the story and direct the video as we wished.
We devised a direction and design that would be appreciated by the target audience but also loved by us.
We hope the museum will welcome many young chocolate lovers who will have the opportunity to discover the story behind the food of the Gods.
