Educational 2D animation video for an app developed by Recordati that aims to explain to children what asthma is and how to treat it.
Client:
Recordati
Agency:
IQVIA
Executive Creative Director:
Riccardo Galimberti
Executive Producer:
Pietro Polentes
Visual Supervisor:
Rachele Santini
Storyboard:
Carmine Longobucco, Alessandro Rizzato
Character Design:
Ilaria Eguia
Animations:
Alessandro Rizzato, Matilde Tiraboschi
Background:
Alessandro Rizzato, Ilaria Eguia, Matilde Tiraboschi
Compositing:
Matilde Tiraboschi, Alessandro Rizzato
For the pharmaceutical company Recordati, the agency IQVIA developed an app designed to help children with asthma understand what the condition is and how to manage it, using a combination of games, educational content and animated films.
The brief was to create two animated pieces addressing these topics in an engaging and age-appropriate way, targeting two distinct age groups: one film for children in the first years of primary school, and another for slightly older children in the final years of primary school or the first year of middle school.
The project had a limited budget, making it essential to find smart creative solutions that could deliver engaging, entertaining content while working within the resources available.
The agency created the world of the Broncosauri, a group of friendly prehistoric companions who guide children through all the features of the app. These dinosaurs also became the protagonists of our films.
The key was to tell the story and communicate the educational content through the adventures of the little Broncosauri. Since we had to work with a deliberately limited level of animation, we looked for smart yet effective creative solutions and developed two distinct concepts.
For the younger children, we imagined a small puppet theatre: a child at play, giving voices to the characters and bringing simple dinosaur drawings to life, moving them around and creating stories of their own.
For the older audience, we decided to place the story inside a comic book, presenting the narrative as if the viewer were turning the illustrated pages of a graphic story, moving from one panel to the next.
The design of the Broncosauri started from 3D character models that had already been created by the agency. Depending on the film they appeared in, the characters were adapted to suit the target audience and the specific visual language of each piece.
The two films were deliberately given different visual identities, each designed to connect with its audience according to age.
The film for the younger children uses a much simpler and more immediate design and direction, while the film for the older audience features a more sophisticated visual language, enriched with textures, halftone patterns and onomatopoeic words drawn from the world of comics.
