IRC Foundation
The IRC Foundation engaged us to create the "Cardiac Arrest: Survival Stories" format, a series of awareness videos that tell the stories of two cardiac arrest survivors.
We developed the story of our two protagonists, Riccardo and Maria, across multiple chapters, from the moment of the arrest to recovery. In this initial video, we introduce the two characters and their very different lifestyles, focusing on the moment of their cardiac arrest and, above all, the assistance provided to them.
This project involved the creation of numerous characters, and it was immensely enjoyable to assign each one specific traits that reflected their personalities. We couldn’t resist envisioning the backstories of each of them, from Dario, Maria’s husband (the team’s favorite), to the anesthetist.
