Genertel & Redclick
Tv Campaigns
Creative challenges are our daily bread—especially when it comes to bringing characters like Raimondo, Giante the Elephant, and their friends to life!
Together with M&C Saatchi and Genertel, we produced animated TV commercials that reflect the brand’s illustrated style, with an extra twist: depth and three-dimensionality, all while staying true to the original graphic aesthetic. The challenge? To create traditional animation that incorporates perspective and dimensional rendering—all within the tight production schedule of a TV spot. Challenge accepted!
Project details
Animated promo
Genertel
M&C SAATCHI
Vincenzo Gasbarro, Luca Scotto di Carlo, Stefania Sangiorgio, Luca Fulciniti
Massimo Capucci
Riccardo Galimberti
Elena Di Seclì, Ambrogio Crespi, Cecilia Toso, Carlo Mione
Rachele Santini
Rachele Santini
Racoon Studio
Ilaria Vallone, Linda Zampieri
Roberta Cerutti, Marlea Zampino
Daniele Morganti
Chiara Loiacono, Rachele Santini, Fabrizio Paludetto, Alessandro Rizzato, Ilaria Eguia, Matilde Tiraboschi, Carmine Longobucco
Rachele Santini, Ilaria Eguia, Matilde Tiraboschi
Eccetera
We started from the animatic, a crucial step in designing the animated video, and built a visual story where three-dimensionality became the true technical gem. In the production phase, we played with wide-angle rotations, parallax effects, and first-person shots, achieving a stunning depth of field. We chose 2D animation to take advantage of traditional techniques, enabling 180° camera movements that created perspective distortions, making the animation even more fluid and immersive.
Our collaboration with M&C Saatchi also took us to Poland, with an exciting project for Redclick.
Once again, we preserved the distinctive illustrated and graphic style of Genertel, enhancing it with dynamic direction for two TV commercials, a promo teaser, and various digital contents. The project presented an added layer of complexity, as it was entirely in Polish: we carefully crafted the dialogue and narrative pacing to ensure the characters felt authentic and the story truly engaging.
One project, two languages, a single style—recognizable, dynamic, and full of personality.
The biggest challenge was to recreate three-dimensional movements in 2D while staying within the fairly tight production times.
– Rachele Santini Head of production –
Why use 2d? We wanted to take advantage of traditional animation to create 180 ° camera movements that would create perspective distortions, making the movement even more fluid and enveloping, while remaining in style with the original graphics.
