Pure 2D motion graphics for Polaroid Eyewear’s “WHY” social campaign, in which we bring to life the seven digital posters created by MC Saatchi.
Client:
Polaroid Eyewear
Agency:
M&C SAATCHI
Executive Creative Director:
Pietro Polentes
Executive Producer:
Riccardo Galimberti
Animations & Compositing:
Pietro Polentes
Following our previous positive experiences with Polaroid, the agency M&C Saatchi contacted us again to animate the posters for Polaroid Eyewear’s WHY campaign.
The brief was to animate the campaign’s messages in a way that was simple yet engaging, interpreting each one individually and creating animations that stayed true to the meaning of each message while emphasizing the collection’s key values.
As always, they gave us complete creative freedom, which made the project super fun!
This highly graphic project is a classic case where you spend more time on the storyboard than on the animation itself, so the real step was presenting the frames through which we showed our interpretation of the concepts expressed in the campaign. Once we were aligned on the conceptual level, all that was left was to actually make it.
