2D animated video format and motion design for social media and digital campaigns that tells the miraculous features of Liveral Now.
Client
Italmeds
Executive Creative Director
Pietro Polentes
Executive Producer
Riccardo Galimberti
Visual Supervisor
Rachele Santini
Storyboard and Design
Ilaria Eguia
Animation
Ilaria Eguia
Compositing
Ilaria Eguia
The project began with the challenge of promoting a food supplement created for a young audience, designed to help restore energy after moments of celebration and enjoyment.
The aim was to develop a format with a strong visual identity and a clearly defined narrative language, creating a distinctive presence and immediate recognition across social media.
The format consists of short episodes that immediately introduce the situation behind each protagonist’s potential hangover, following a night of celebration or an intense experience.
With Liveral, however, the aftermath disappears naturally, allowing each character to become an enhanced version of themselves — from a modern-day ascetic to a multitasking champion — while those who didn’t take it face the consequences.
A carefully designed format allowed us to build a smooth and structured production pipeline, ensuring consistency throughout the entire process.
The project was mainly developed in Adobe After Effects, with Photoshop supporting the creation of graphics and backgrounds, while the 2D character animation was crafted frame-by-frame in Toon Boom Harmony.
