Awareness video for Banco BPM. Pure 2D motion desing and graphis for a storytelling based on basic shapes: dots and lines.
Client:
Banco BPM
Agency:
Casta Diva
Executive Creative Director:
Riccardo Galimberti
Marco Cantalamessa
Giulia Ratti
:
Rachele Santini, Pietro Polentes
Stefania Monaco
Casta Diva agency involved us in the creation of this beautiful motion design project. The aim of the films was to explore the different aspects of Banco BPM’s strategy and its approach to people, using nothing more than simple geometric shapes such as circles and lines.
Our role was to bring these shapes to life, giving them character and a sense of soul, and turning them into a language capable of telling stories and making complex concepts clear.
The films were created entirely in Adobe After Effects, where the geometric elements were designed and then animated directly alongside the text.
Every movement and morphing transition was carefully calibrated frame by frame, using changes in speed and timing to make the films more engaging, but above all to allow the simple geometric shapes to represent and “perform” the concepts explored throughout the videos.
The films were created entirely in Adobe After Effects, where the geometric elements were designed and then animated directly alongside the text.
Every movement and morphing transition was carefully calibrated frame by frame, using changes in speed and timing to make the films more engaging, but above all to allow the simple geometric shapes to represent and “perform” the concepts explored throughout the videos.
