Social promo video in 2D animation for Pasta Garofalo and the food channel AL.TA Cucina. Celebrating the Carbonara Day with Romeo and Juliet cartoon story.
Client:
AL.TA Cucina – Garofalo
Agency:
AL.TA Cucina
Executive Creative Director:
Riccardo Galimberti
Executive Producer:
Pietro Polentes
Art Director:
Rachele Santini
Storyboard:
Ilaria Eguia
Design:
Ilaria Eguia
Animations:
Rachele Santini, Ilaria Eguia
Compositing:
Matilde Tiraboschi
AL.TA Agency came to us with a fun challenge: creating an animated film to celebrate Carbonara Day for Pasta Garofalo. The idea was to revisit the story of Romeo and Juliet, with a plate of carbonara and cream as its protagonists: two lovers destined to never be together.
The direction and storyboard were entirely entrusted to us. In this version, the story of Romeo and Juliet unfolds entirely in a kitchen, where cabinets, jars and utensils become theatrical sets and iconic balconies.
But the real challenge was designing the characters. Juliet would become a carton of cooking cream, while Romeo would be played by a plate of spaghetti carbonara.
For Juliet, the challenge was to make a carton — essentially a simple rectangular box — feel feminine and sensitive. Through expressive eyes, long eyelashes and sensual movements, we managed to bring her to life. But the real challenge came with the Carbonara: how do you make a plate of pasta act?
We immediately thought of Shakespeare and his iconic ruff, the characteristic pleated collar of the period. It became the plate on which the spaghetti rests, transforming into Romeo’s face.
The animation style was built around theatricality, which became a particularly strong source of comedy for Panna. The storytelling follows this idea, blending solemn, almost epic moments with more playful and irreverent scenes through sharp shifts in tone.
The characters were animated in digital 2D character animation, animated on twos using Toon Boom Harmony.
The film was released and promoted for Carbonara Day. Thanks to the agency and the client’s support, the animation reached a wide audience and the campaign was a success, driven by its playful concept and distinctive final look.
